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U2 and Bono adapt to changing times
Source: http://www.thereporteronline.com
Even while maintaining its status as one of the few musical acts that can still fill stadiums, U2 is struck by how quickly its world is changing — musically and politically.
Charismatic front man Bono, in a reflective mood as U2 closes the North American leg of its "360" tour, notes the different, more polarized atmosphere in the United States since the band performed its anthem, "City of Blinding Lights," at President Barack Obama's inauguration in January.
"I didn't think it could come to this so quickly, after the joyous occasion of that election," Bono says in an interview on board the band's plane, as they jet to another stop on the tour. "I thought America was looking good. ... Things are getting a little rough now."
Bono says he's been in touch with Obama and is confident the president will deliver on promises made during the campaign, including the singer's favorite issue: funding to fight AIDS in Africa. "The Obama administration is just getting going. (He) has promised to double aid over the next years, because even though (President George W.) Bush tripled it, ... the United States is still about half as what European countries give as a percentage, and I think he knows that's not right."
Meanwhile, Bono the rock star and the rest of U2 are struggling a bit themselves — as incongruous as that might seem for a band that will have performed to millions of people before its tour wraps overseas next year. (U2 ends its North American tour on Wednesday in Vancouver, British Columbia.)
Like other bands in the digital age, U2 is struggling to grab new listeners. Its members admit to frustration at the average album sales for its most recent release and wonder, as bassist Adam Clayton put it, whether the idea of an impassioned rock 'n' roll fan is becoming a thing of the past. (One experiment — U2 is broadcasting one of this weekend's concerts in Los Angeles on YouTube.com.)
"The commercial challenges have to be confronted," Clayton says during an interview backstage at TV comedy show "Saturday Night Live," as awaits the band's performance on the show's season kickoff. "But I think, in a sense, the more interesting challenge is, 'What is rock 'n' roll in this changing world?' Because, to some extent, the concept of the music fan — the concept of the person who buys music and listens to music for the pleasure of music itself — is an outdated idea."
The band's latest CD, "No Line on the Horizon," debuted at the top of the charts when it was released in March and has sold a respectable 1 million, according to Nielsen SoundScan. But the CD, which features more electronic music experimentation from U2, is the group's lowest selling CD in more than a decade. It represents a marked drop from 2004's "How to Dismantle an Atomic Bomb," which has sold 3.2 million copies to date, and 2000's 4.3 million seller, "All That You Can't Leave Behind."
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